Through a connection made at a coworking space, my partner and I started working with Mike, founder of Crofton Private Wealth. With just a name and a vision for his business, he was ready to take Crofton to the next level—thus beginning our collaborative process.
During the discovery and research phase, modern professionalism became the vision for Crofton Private Wealth. Together we uncovered Crofton’s mission to help clients achieve financial goals through results-driven strategy, advanced wealth structures, and industry expertise—all with a high focus on empathetic client relationships. We communicated this idea through the logo and visual language.
We further developed the brand into Crofton's digital experience. Taking a modern approach to the the investment space, we wanted to create a sense of trustworthiness through simplicity. With atmospheric headers, and clean section layouts, we aimed to convey the same feeling of ease that was present when working one on one with Mike.
I led the build of Mike's site using Webflow. This allowed us to create a branded CMS website which he can easily add to as needed.
To explore the website, please visit:
croftonwealth.ca
