Stephanie reached out to establish a digital touchpoint for her potential customers. Through this project we developed a simple brand solution which would allow people to learn about her and her work. In addition, we added mortgage tools and frequently asked questions to further support her clients.
A neutral earth tone colour palette was used for Stephanie's brand to convey a calming nature when client's first see her touchpoints.
With Stephanie's logo, a combination of a sans-serif typeface was used with a handwritten mark to establish a modern yet classic voice.
Keeping with the theme, line icons were created to accompany the client tools on her site. The style of illustration compliments the sans serif typeface in her business logo.
On Stephanie's website her brand elements were combined with clean imagery of the Vancouver region and a home. These images were used to communicate grab the attention of her local clients while creating a home-like presence on her site.
Overall, the layouts were designed to be simple and spacious to allow visitor's to easily navigate her site, and find the information they need.
To explore the website, please visit:
stephaniechen.ca
