Stephanie Chen

Stephanie reached out to establish a digital touchpoint for her potential customers. Through this project we developed a simple brand solution which would allow people to learn about her and her work. In addition, we added mortgage tools and frequently asked questions to further support her clients.


Brand Identity, Website

Brand Identity

A neutral earth tone colour palette was used for Stephanie's brand to convey a calming nature when client's first see her touchpoints.

With Stephanie's logo, a combination of a sans-serif typeface was used with a handwritten mark to establish a modern yet classic voice.

Keeping with the theme, line icons were created to accompany the client tools on her site. The style of illustration compliments the sans serif typeface in her business logo.

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